PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
You only pay for results
No visit, no fee
Signing up for Google AdWords is free. You only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.
Start with any budget
How much you invest is up to you. Just begin with a daily budget you’re comfortable with, then change it at your convenience. Most businesses get off to a good start with a budget of Rs 1,000 a day.